Other / Multi-sector
FOURCÉS
Overview
FOURCÉS is a modern luxury perfume brand inspired by French elegance and the timeless character of the village of Fourcés. The brand combines classic sophistication with a contemporary sensibility to create fragrances with a distinctive and memorable presence.
Challenge
The identity needed to communicate luxury and French heritage while remaining modern and relevant. It also had to stand out in a competitive fragrance market and translate consistently across perfume packaging, stationery, and retail materials.
Solution
We developed an elegant identity built around a refined wordmark and a distinctive floral-inspired monogram. Deep plum, warm gold, and soft neutral tones create a rich visual language, extended through premium packaging, embossed details, stationery, and shopping bags.
Impact
The identity established FOURCÉS as a refined fragrance brand with a cohesive and recognizable presence. It elevated the product experience and created a strong foundation for future collections.
